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DAC Group’s Local Marketing Leadership Continues with Five YPA Awards

DAC Group took home four gold and one bronze Industry Excellence Awards at a ceremony held by the Yellow Pages Association (YPA) Tuesday night in San Diego. DAC Group swept each of the award categories in which it submitted entries, and has now won more awards- and more gold awards- than any other CMR (Certified Marketing Representative) over the past 3 years. In addition to recognition for CMRs performing outstanding directional marketing services on behalf of their clients, YPA award recipients include publishers, marketers and associated companies that contribute to a $31 billion dollar industry worldwide.

In the National Advertiser Electronic Products Success category, DAC took top honors for multi-platform work on GE Appliance Repair. The DAC team helped GE generate more clicks AND calls for service appointments in 2008, through Print and Internet Yellow Pages as well as local search engine marketing and optimization. As a result, GE lowered their customer acquisition costs and achieved improved overall return-on-investment. Lawn Doctor, another DAC client, won bronze in the category. DAC Group helped the renowned lawn care company find qualified homeowners during the right seasons, on the right IYP sites, and in the right landscaping categories.

In the National Advertiser Print Success category, DAC Group won gold…

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